CUSTOMER BONDING AS A STRATEGY FOR RETAINING CUSTOMERS' LOYALTY IN SMES
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ABSTRACT
Today, there is a fierce competition in the SMEs in Nigeria, and one of the key issues is the company‟s ability to practice effective Customer bonding to achieve customer satisfaction in order to retain its existing customers and look for more. The subject of Customer bonding, Customer Satisfaction and Customer loyalty has become a global issue. The study sought to examine the effect of customer bonding on customer loyalty , with customer satisfaction playing the mediation role.
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